Leading countries for Italian cosmetic industry exports 2014-2023

In 2023 with over 960 million euros of cosmetics imported, the United States was the leading destination country for Italian cosmetics. The second most important destination market was France, where Italian companies exported more than 700 million euros worth of cosmetics. The exports of the Italian cosmetics industry increased steadily in the last few years, at least until the outbreak of the Covid-19 pandemic. The latest data available showed that exports of the sector reached a total value of about seven billion euros.

Cosmetics industry in Italy

The cosmetics industry in Italy is well established and registers increasing revenues year-on-year. Preliminary data shows that the turnover of the cosmetics and perfumes industry in Italy reached a value of over eight billion euros in 2023, experiencing an increase by around 8.7 percent compared to the previous year.

Italians love cosmetics

In Italy, appearance and skin care and body care seem to be a prominent sector. Data show that the consumption of cosmetics products in the country reached a value of over nine billion euros in 2020 and over 12.5 billion euros in 2023. Furthermore, a closer look at the most popular product categories reveals that face care products were the most preferred products by Italians.